A poster can have many different purposes, characteristics, levels of understanding and each spectator interprets it depending on his/her sensibility and knowledge. Following the experience done in Cuba, in January 2014, I decided to depict, through a series of silk-screen prints, my personal reading of the stories – lived and heard – collected during my stay there.
The frame, the format and the technique are those of the Cuban poster art that, trough the hand made process – learned in their laboratories – recall and honour the local tradition. The content instead refers to what have never found space in the poster’s frame. The aim is not to clarify, but rather to portray, through contrasting elements, some absurd aspects of ordinary life on the Island and instil a sense of doubt that drives the spectator to look for a significance behind the images.
Cuba doesn’t allow simplifications. It’s naturally incoherent and it would be a mistake to reduce it to univocal concepts. My aim is to collect and visualise the small stories of ordinary absurdity that I encountered on my path, paying a tribute to those that revealed me their personal version of Cuban surrealism.